Although office space is not, "wheat bags," also be dedicated to a part of the market for a show by "Matou" catwalk show new bags, video entrance in the company after finishing the last round of LCD TV broadcast. Faster pace to keep up with fashion, "wheat bags," also plans in Tokyo , Seoul , Korea
What is a package?
Reporters Wu Yu Bo
In 2008 3.8 million 2009 40 million yuan, is expected to impact in 2010 to 400 million yuan, the annual growth rate of ten times the data is on a bag Taobao sellers 'wheat bags' sales.
Explore the "wheat bags," the growth history of its predecessor, is an Import and Export Corporation, was established in May 2007 'wheat bags', settled in 2008, Taobao. What is the secret weapon makes the "wheat bag" can develop so rapidly? Although this is an e-commerce business, its success is not the traditional companies can learn from?
400 million in sales a year more than one mall
"Wheat bags," currently has 18 own-brand, price and target customers based on different location, Taobao has 12 stores open, including nine opened in Taobao Mall. Mature part of its own brand, hold up a store on a single brand.
Media Relations person in charge of the company, "Lily of the Valley" (which is nickname, "wheat bags," where every employee in a plant or animal masterpieces own name, all relatively friendly to each other, this practice originated in Taobao, by many The use of e-commerce company) said that it would be able to sell every ten thousand packages, the average unit price of 150 yuan per package -200 yuan.
This calculation, "wheat bags," the daily turnover of more than $ 1.5 million a year sales to over $ 500 million, but taking into account the short season, breaking the 400 million yuan sales target this year is possible. "Lily of the valley," said the company set a sales target for next year is ten million.
$ 400 million concept? We dug out the first half of this year, several major shopping centers Hangzhou sales, Hangzhou Building Shopping Center in the first half sales of 25.38 billion yuan, Intime martial arts store sales 1.01 billion yuan, Intime Lake store sales of 3.5 billion, Intime Qingchun store sales 166 million.
Personality the best portrayal of office space
"Wheat bags," a clothing-based Industrial Park, Jiaxing, with the significant increase in performance the past two years the number of employees has tripled, last year only about 200 people, has close to 600 people a year, the average age of employees 24 years old. Because of officers by too fast, a layer of a thousand square meters of office is already not enough, this year will be moved to a new building in October, "after a building is our company." "Lily of the valley," proudly .
Into the "wheat bags," office space, the first reaction is "personality." Here, all departments and each employee's name as a very personal, such as R & D department called "Flowers Church World Court
One of the biggest that the office is called "Sunshine Ranch", where the gathered customer service, call center and other departments, which sat several hundred people, from Italy in the "hard work, vitality, hope, growth and harvest." The Office of the few people talking nonsense, everyone staring at a computer screen quickly tapping the keyboard, there is nothing between each other to communicate with the chat tool.
Call center is more eye-catching of a team, to host all call "wheat bags," 400 hotline buyers, they all wear a headset, put a hand like a telephone keypad, as there is no receiver, an incoming call on the press about the "small keyboard." Operation and usually seen on television operator about telecommunications operators.
According to reports, "wheat bags," there is only customer service more than 100 people, three shifts, 24 hours to accept the buyer's inquiry.
As online sales, the picture quality to attract buyers under one of the important reasons, and the "wheat bags," be dedicated to a local studio to do a day by the "Matou" (the English model name "model" of transliteration, specific to the network model) carrying sections of the new package pictures, photos, finished immediately passed to the appropriate technical staff pictures that were altered, and then passed to the next one "goods shelves," the process, the formation of a very smooth pipeline.
Although office space is not, "wheat bags," also be dedicated to a part of the market for a show by "Matou" catwalk show new bags, video entrance in the company after finishing the last round of LCD TV broadcast.
In the management of employees, "wheat bags," the systematic strong, set up a "Mak Po university" for the training of new employees, training is over must pass a test, if good students, but also distributed to outstanding students cards, office site there are many excellent student card is "proudly" on the wall.
The company also attaches great importance to staff cohesion, a month, the company will for the birthday month for all staff to open the birthday party, Women's Day, male colleagues would be lined up in front of the company, to come to work for female colleagues to send a surprise, when Mother's Day All mothers will receive a warm gift.
Just sell the package, the annual sales can grow at a rate ten times, "wheat bags," how do you do?
Quickly from design to sale as long as 7 days
Economist Lang has done some investigation, that the general process of garment production and sales from design to production, to transportation, to sales cycle for 90 days to 180 days, but a few years limelight very fresh, ZARA, but to "fast" victory, the whole process of 12 days, to achieve product updates several times a quarter.
"Wheat bags," also a "fast" to win, they quickly established within 7 days reaction chain, from the discovery of the latest fashion elements, to apply to the bag's design, the finished product making, and immediately the bulk sale, as long as seven days to complete. From design to officially hit the shelves, but also control within 15 days.
The reason why so fast, due to the "wheat bag" around the design team throughout. InVenice , Italy , "wheat bag" set up a "European Research Center for luggage" in the fashion capital of Hong Kong, Shanghai
Faster pace to keep up with fashion, "wheat bags," also plans inTokyo , Seoul , Korea
OEM does not do good things
Previously, many domestic enterprises to foreign trade enterprises bags do OEM, and now, about 150 bags of domestic enterprises as "wheat bags," do OEM production.
These foundries are mainly located in Guangzhou, Zhejiang and other places, both in fashion bags industry developed, related many manufacturers, every day they got the "wheat bags," a version of the production can be over the sample. Production of finished packages sent to two warehouses inGuangzhou and Zhejiang , it is learned, they also plan to build a warehouse in Beijing
Today, the "wheat bag" has been able to do 30 push new products every day, the cash to maintain more than 10,000 single product.
■ reporter's notes
Making the rich buy into the network era
Impression of Taobao sellers, many people still stuck in the minor's family-run shop stage. In fact, Taobao has emerged more and more annual sales of tens of millions, over billions of "wheat bag" who, before the newspaper had sold Hangzhou Women's "Seven Princess" did report, "Seven princess" this year's sales may exceed $ 150 million.
Several times each year, ten times the amazing rate of growth, which in traditional industries are considered "mission impossible." This rapid growth, on the one hand the past few years thanks to the rapid development of e-commerce, online shopping is no longer limited to young people, retired people now sixties and seventies there every day to buy things online. On the other hand, the network developed, making possible a variety of marketing, in some fashion forum, blog, microblogging in the Comments pop, quickly cultivating a group of loyal fans (followers), it can quickly convert into actual purchasing power This effect than the traditional advertising industry is much better.
Like "wheat bag", created a cartoon image of the brand, "Mr Bao", also founded the fashion publication "maltose" in maltose fashion website (nowadays being revised to upgrade), the study clothing, beauty, brand, emotional, weight loss , constellation, street fashion shoot and other people who love hot topic, and implant their own bags in which information, such as they had let the movie "Sex and the City 2," the notice, the movie actress holding a season best four in (popular) package in the streets of New York swagger, to attract passers-by attention, maltose stills fashion websites for each one has done a detailed review, with the usual type of fashion information website different is that each has a post and actress stills Similar packages were on hand, click go, it came to wheat bags shopping site.
In addition, because many people at first directed to the online shopping cheaper, so the requirements of the brand is not so high, which led to a number of consumers have never heard of the brand, online sales, because of cheap, quickly became popular.
Share:louis vuitton handbags
What is a package?
Reporters Wu Yu Bo
In 2008 3.8 million 2009 40 million yuan, is expected to impact in 2010 to 400 million yuan, the annual growth rate of ten times the data is on a bag Taobao sellers 'wheat bags' sales.
Explore the "wheat bags," the growth history of its predecessor, is an Import and Export Corporation, was established in May 2007 'wheat bags', settled in 2008, Taobao. What is the secret weapon makes the "wheat bag" can develop so rapidly? Although this is an e-commerce business, its success is not the traditional companies can learn from?
400 million in sales a year more than one mall
"Wheat bags," currently has 18 own-brand, price and target customers based on different location, Taobao has 12 stores open, including nine opened in Taobao Mall. Mature part of its own brand, hold up a store on a single brand.
Media Relations person in charge of the company, "Lily of the Valley" (which is nickname, "wheat bags," where every employee in a plant or animal masterpieces own name, all relatively friendly to each other, this practice originated in Taobao, by many The use of e-commerce company) said that it would be able to sell every ten thousand packages, the average unit price of 150 yuan per package -200 yuan.
This calculation, "wheat bags," the daily turnover of more than $ 1.5 million a year sales to over $ 500 million, but taking into account the short season, breaking the 400 million yuan sales target this year is possible. "Lily of the valley," said the company set a sales target for next year is ten million.
$ 400 million concept? We dug out the first half of this year, several major shopping centers Hangzhou sales, Hangzhou Building Shopping Center in the first half sales of 25.38 billion yuan, Intime martial arts store sales 1.01 billion yuan, Intime Lake store sales of 3.5 billion, Intime Qingchun store sales 166 million.
Personality the best portrayal of office space
"Wheat bags," a clothing-based Industrial Park, Jiaxing, with the significant increase in performance the past two years the number of employees has tripled, last year only about 200 people, has close to 600 people a year, the average age of employees 24 years old. Because of officers by too fast, a layer of a thousand square meters of office is already not enough, this year will be moved to a new building in October, "after a building is our company." "Lily of the valley," proudly .
Into the "wheat bags," office space, the first reaction is "personality." Here, all departments and each employee's name as a very personal, such as R & D department called "
One of the biggest that the office is called "Sunshine Ranch", where the gathered customer service, call center and other departments, which sat several hundred people, from Italy in the "hard work, vitality, hope, growth and harvest." The Office of the few people talking nonsense, everyone staring at a computer screen quickly tapping the keyboard, there is nothing between each other to communicate with the chat tool.
Call center is more eye-catching of a team, to host all call "wheat bags," 400 hotline buyers, they all wear a headset, put a hand like a telephone keypad, as there is no receiver, an incoming call on the press about the "small keyboard." Operation and usually seen on television operator about telecommunications operators.
According to reports, "wheat bags," there is only customer service more than 100 people, three shifts, 24 hours to accept the buyer's inquiry.
As online sales, the picture quality to attract buyers under one of the important reasons, and the "wheat bags," be dedicated to a local studio to do a day by the "Matou" (the English model name "model" of transliteration, specific to the network model) carrying sections of the new package pictures, photos, finished immediately passed to the appropriate technical staff pictures that were altered, and then passed to the next one "goods shelves," the process, the formation of a very smooth pipeline.
Although office space is not, "wheat bags," also be dedicated to a part of the market for a show by "Matou" catwalk show new bags, video entrance in the company after finishing the last round of LCD TV broadcast.
In the management of employees, "wheat bags," the systematic strong, set up a "Mak Po university" for the training of new employees, training is over must pass a test, if good students, but also distributed to outstanding students cards, office site there are many excellent student card is "proudly" on the wall.
The company also attaches great importance to staff cohesion, a month, the company will for the birthday month for all staff to open the birthday party, Women's Day, male colleagues would be lined up in front of the company, to come to work for female colleagues to send a surprise, when Mother's Day All mothers will receive a warm gift.
Just sell the package, the annual sales can grow at a rate ten times, "wheat bags," how do you do?
Quickly from design to sale as long as 7 days
Economist Lang has done some investigation, that the general process of garment production and sales from design to production, to transportation, to sales cycle for 90 days to 180 days, but a few years limelight very fresh, ZARA, but to "fast" victory, the whole process of 12 days, to achieve product updates several times a quarter.
"Wheat bags," also a "fast" to win, they quickly established within 7 days reaction chain, from the discovery of the latest fashion elements, to apply to the bag's design, the finished product making, and immediately the bulk sale, as long as seven days to complete. From design to officially hit the shelves, but also control within 15 days.
The reason why so fast, due to the "wheat bag" around the design team throughout. In
Faster pace to keep up with fashion, "wheat bags," also plans in
OEM does not do good things
Previously, many domestic enterprises to foreign trade enterprises bags do OEM, and now, about 150 bags of domestic enterprises as "wheat bags," do OEM production.
These foundries are mainly located in Guangzhou, Zhejiang and other places, both in fashion bags industry developed, related many manufacturers, every day they got the "wheat bags," a version of the production can be over the sample. Production of finished packages sent to two warehouses in
Today, the "wheat bag" has been able to do 30 push new products every day, the cash to maintain more than 10,000 single product.
■ reporter's notes
Making the rich buy into the network era
Impression of Taobao sellers, many people still stuck in the minor's family-run shop stage. In fact, Taobao has emerged more and more annual sales of tens of millions, over billions of "wheat bag" who, before the newspaper had sold Hangzhou Women's "Seven Princess" did report, "Seven princess" this year's sales may exceed $ 150 million.
Several times each year, ten times the amazing rate of growth, which in traditional industries are considered "mission impossible." This rapid growth, on the one hand the past few years thanks to the rapid development of e-commerce, online shopping is no longer limited to young people, retired people now sixties and seventies there every day to buy things online. On the other hand, the network developed, making possible a variety of marketing, in some fashion forum, blog, microblogging in the Comments pop, quickly cultivating a group of loyal fans (followers), it can quickly convert into actual purchasing power This effect than the traditional advertising industry is much better.
Like "wheat bag", created a cartoon image of the brand, "Mr Bao", also founded the fashion publication "maltose" in maltose fashion website (nowadays being revised to upgrade), the study clothing, beauty, brand, emotional, weight loss , constellation, street fashion shoot and other people who love hot topic, and implant their own bags in which information, such as they had let the movie "Sex and the City 2," the notice, the movie actress holding a season best four in (popular) package in the streets of New York swagger, to attract passers-by attention, maltose stills fashion websites for each one has done a detailed review, with the usual type of fashion information website different is that each has a post and actress stills Similar packages were on hand, click go, it came to wheat bags shopping site.
In addition, because many people at first directed to the online shopping cheaper, so the requirements of the brand is not so high, which led to a number of consumers have never heard of the brand, online sales, because of cheap, quickly became popular.
Share:louis vuitton handbags
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